Diamonds are cut into a number of shapes. The most popular being the Round Brilliant. The final shape of each diamond is determined by a master cutter in order to maximize the natural beauty, size, and overall value of the rough diamond. Remember, one shape isn't better than another. As the old saying goes... Beauty Is In The Eye Of The Beholder. When selecting a diamond shape, be confident in what appeals to you. Your diamond is something that is a reflection of you and your style. Selecting the right shape is often something we feel on an emotional level. Whatever shape you like best is the right choice. You can't make a mistake when you choose a shape that makes you feel as good as you look.