THE 4CS OF DIAMONDS
THE 4Cs OF DIAMONDS
CHAPTER 1
We’ve all heard about them but why are they important? How will they affect your buying experience, and ultimately how will they affect her reaction when you take a knee and reveal the ring?
To put it simply, the 4 C’s are the criteria that classify a diamond’s rarity. While rarity determines price it’s important to realize that the rarest and most expensive diamonds are not always the most beautiful diamonds. At the end of the day what is it all about? Painting a lasting smile on her face with a gorgeous diamond or paying for something that is rare but not necessarily stunning?
Rarity may define value but diamonds don’t just reflect light… they are a reflection of you!
THE 4Cs - OVERVIEW
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CUT
The cut grade indicates how much a diamond will sparkle.
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COLOR
This grade refers to the “whiteness” of a diamond, or its lack of color..
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CLARITY
The clarity is based on any tiny natural identifiers found within a diamond..
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CARAT WEIGHT
This is a measure of a diamond’s weight and a reflection of its size.
