Barry Verragio first learned the craft of creating jewelry as an apprentice. To enhance his natural designing abilities, he studied at the prestigious Fashion Institute of Technology in New York City. Having mastered ring design, he eventually paved the way to establishing his own company, based on the development of his then exclusive setting technique.

This very setting technique was just the beginning of the realization that the possibilities were truly endless when designing an engagement ring. Albert Einstein once said that the definition of insanity was 'doing the same thing over and over again and expecting different results" says Verragio. "This is the exact theory that has fueled me to believe that one should never settle for average.